Proposal · prepared for Pebble & Salt · 18 May 2026

A few specific fixes for pebbleandsalt.co.uk

Pebble & Salt · 5 South Street, Fowey · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out the moment I opened the domain on a phone. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

5 South Street · Fowey · PL23 1AR

Treats, gifts and keepsakes from your time in Fowey.

Anya Hesketh's named-maker register. Cornish ceramics, sea-glass silver, Cornwall-painted cards and Cornwall-poured candles, on the climb up South Street between Bookends and St Fimbarrus church.

Open the live preview ↗

01

pebbleandsalt.co.uk has been behind a Shopify "Coming Soon" password gate for at least 18 months, so a visitor standing on South Street searching for the shop on their phone reaches a splash they cannot read and a newsletter box.

What I saw: The live homepage returns HTTP 302 from / to /password. The /password splash carries the long-form wordmark, an empty meta description, an og:description that is the literal string "Pebble & Salt", and nothing else a search-engine can index. The Wayback Machine snapshot of pebbleandsalt.co.uk on 20 December 2024 lands on the same gated page. Searching "pebble and salt fowey" on Google returns the Welcome to the Hi Street directory entry first, the Tripadvisor listing second, and the gated Shopify splash third. None of the three carries the shop's own words about who the makers are or what is on the shelves this week.
Why it matters: Fowey gets day-trippers off the Polruan ferry, the Bodinnick ferry and the harbour-walk crowd that climbs South Street looking for somewhere to step into out of the sea air. Whoever surfaces first on a phone-search for "gift shop Fowey" or "Cornish ceramics Fowey" wins the next ten minutes of foot traffic. Right now it is a third-party directory.
After rebuild: The rebuild ships a real homepage, not a gated splash. The first page a visitor lands on names the shop, the street, the makers, the hours, the founder, and what is in the window this week. Open Graph card meta carries the shopfront-derived wordmark crop and a real description, so when the link is shared on iMessage or WhatsApp the unfurl reads as the shop, not a Shopify default.

02

The founding self-description that distinguishes Pebble & Salt from every other gift shop on the harbour, "Supporting local makers and artisans, bringing you authentic & sustainable craft", does not appear anywhere a Google search can find, because the only place it ever lived was the 2022 WordPress homepage that was taken down when the Shopify rebuild was started.

What I saw: The line was the H1 of the original pebbleandsalt.co.uk homepage, captured in the Wayback Machine on 6 April 2022 at 05:27 UTC. When the Shopify rebuild went live as a password gate, the WordPress site was decommissioned and that homepage stopped being crawlable. The Welcome to the Hi Street directory carries a similar paraphrase ("authentic, sustainable and bespoke locally made products") but with no link back to a shop page that says the same. The Fowey tourism listing reads "treats, gifts & keepsakes" and stops there.
Why it matters: The named-maker, Cornish-craft positioning is the single thing that separates Pebble & Salt from Seasalt Cornwall (clothing) and Bertie & Crew Brixham (coastal lifestyle, on the next bay round) and Salt Society (modern coastal fashion). When that positioning is invisible to the search engine, every Google query for "Cornish makers Fowey" or "local artisan gifts Fowey" returns directory entries and tourism aggregators rather than the shop itself.
After rebuild: The rebuild leads with the founding tagline as the H1 of the home page, named makers per shelf-card-style on the line cards, and a heritage block that walks the visitor from December 2021 (Companies House) through the 2022 opening to the named-maker register the shop runs today. Search Console gets a sitemap that names every section so the founding language becomes indexable on the first crawl.

03

None of the named Cornish makers Pebble & Salt actually stocks (Cornishpotterypeople for ceramics, Cornwall-set sea-glass jewellery, Cornish-poured candles, Cornwall-painted cards) appear by name on any indexable page connected to the shop, so a search for "Cornish ceramics Fowey" or "sea glass jewellery Fowey" returns Tripadvisor, the Hi Street directory, and the gated splash, in that order.

What I saw: Cornishpotterypeople (a collective of Cornwall-based ceramicists) has named Pebble & Salt as a stockist of their work on their own Facebook page. Anya's Instagram (@pebbleandsalt_fowey, 1,768 followers, 77 posts) carries product photos that mention specific maker brands in their captions. None of those maker names appears on the public-facing pebbleandsalt.co.uk site (because the site is gated). The result: search engines surface third parties when a visitor types in maker names plus "Fowey".
Why it matters: A visitor searching for a specific Cornish maker plus "Fowey" should land on the shop that stocks them. Right now they land on the maker's own Facebook page (which names Pebble & Salt as a stockist but does not link), on Tripadvisor (no maker names), or on the Hi Street directory (no maker names). The visitor leaves the search results without ever finding the actual shop. Each one of those is a piece of foot traffic the shop is paying for in invisibility.
After rebuild: The rebuild ships a "Lines" section on the homepage with four cards naming the maker categories explicitly (ceramics, jewellery, cards & prints, candles & soaps) plus a separate "Makers register" page listing each named maker with the workshop town. Each maker page carries Schema.org Product markup. The named-maker register becomes the page Google surfaces when a visitor searches for any individual maker plus "Fowey".

Pricing

Fixed scope, fixed price.

£2,000Fixed for the rebuild, one off. £150Per month for hosting and ongoing care. £50Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled (you keep the domain in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cornwall and South West builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through. Opens in this tab.

pebble-and-salt-fowey.builtbycorey.com/preview/